Marketing Case Analysis Reed Supermarkets A New Wave of Competitors Paper

PREPARING A CASE ANALYSIS

1. State the problems or problems that exist within the

company. Begin your paper with a statement of the main problem. Your problem statement should

not be an exhaustive list of everything that is wrong. Rather, it should be one or two central issues around

which all else are organized.

2. Provide an analysis of each of the problems that you previously stated.

This is where you identify relevant facts from the case and apply a conceptual model

to diagnose the problem. Analyze the problem you identified (and not some other problem). Organize the

facts into a coherent whole as if you were presenting evidence to persuade a skeptic. Clearly state any

assumptions that you’ve made. Provide evidence from the case to support your analysis.

3. State the potential solutions for each problem and the advantages and disadvantages of implementing each solution. Do not just repeat the solutions shown in the case – provide new ones.

4. Clearly indicate which of the solutions you believe the company should use and explain why you chose the solutions you selected. Recommend one or more of the potential solutions that you have previously stated and provide an explanation for the solution that you have recommended. You should only recommend a solution that you previously discussed.

DO NOT NEED AN INTRODUCTION OR CONCLUSION

State all the potential solutions that you have developed to

potentially solve the problem. You must state the potential solutions and explain the advantages and

disadvantages of each of the potential solutions that you have stated. You must provide multiple potential

solutions, not just one. Do not simply restate potential solutions contained in the case.

1. Clearly state a potential solution.

2. Explain the potential solutions, if necessary.

3. Clearly state the advantages.

4. Clearly state the disadvantages.