Lynn University AstraZeneca COVID 19 Vaccine Presentation
Description
For this assignment, students are expected to research a recent crisis a well-known organization has experienced. Use the concepts presented in the textbook and course materials to assess how the leaders communicated during the crisis situation.
A successful submission will address these aspects of how the leaders handled the crisis:
Did they take responsibility for the crisis?
Did they build trust with stakeholders?
- Did they communicate a plan for resolving the crisis?
- Did the leader build trust or use expertise to persuade the audience?
- Was there a particular communication style used?
- What communication channels were utilized?
- Was there an example of a communication breakdown that can be explained?
- Was cross-cultural communication a component of the crisis at all?
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