LU Marketing Question
Question Description
I’m working on a marketing test / quiz prep and need an explanation and answer to help me learn.
Name and define the four core objectives that encompass the marketing environment
State the three basic types of behavioral targeting and explain how each works.
In the content marketing chapter both Red Bull and Lego were cited as brands that have created large and loyal communities. Explain the process and value of creating a brand community using one of these examples or an example of your own choosing.
Explain the concept of permission marketing and give an example of its usage.
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