Literature review of Tim Horton’s and coffee and fast food industry’s social media marketing
Description
The literature review should help provide of a snapshot of the business landscape, the organization’s digital and social media opportunities and risks, and any theories you may be using to add context to your social media audit (i.e., McLuhan, Innis, agenda setting, multistep flow, etc.).
The sources do not have to be academic, they could be journal articles, industry reports, websites (data websites, social media posts, news..)
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