LAVC Peloton Marketing Mix Value and Consumer Segmentation Paper

1. Visit Peloton’s Web site: https://www.onepeloton.com/ (Links to an external site.)
2. Visit Tonal’s Web site: https://www.tonal.com/ (Links to an external site.)
3. Research and compare Peloton’s and Tonal’s products and services.

In separate paragraphs with paragraph headings, provide thorough responses to each of the prompts below. 

1. The marketing mix is the set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. The marketing mix consists of the “four Ps”: product, price, place, and promotion. 
   • Product. Goods and services (creating offerings).
   • Promotion. Communication.
   • Place. Getting the product to a point at which the customer can purchase it (delivering).
   • Price. The monetary amount charged for the product (exchanging).
   • Thoroughly describe the marketing mix (4 Ps – product, price, place, promotion) for Peloton and Tonal. 
2. What value does Peloton and Tonal offer their customers?
3. Segmentation helps you understand your market and divide it into groups that share common needs and characteristics. Targeting helps you figure out which of these groups to focus on in your sales and marketing activities. Thoroughly describe the target markets for Peloton and Tonal. 

3 paragraphs for Peloton and Tonal: Marketing mix, Value Peloton and Tonal offer their customers and The target markets for Peloton and Tonal