La Salle University PivotTable Tape Data Worksheet

The updated tapedata.xlsx file contains data for weeks during 2009-2011 for the unit sales of 3M tape, price charged, whether an ad campaign was run that week (1 = ad campaign), and whether the product was displayed on the end of the aisle (1 = end cap).  Use this file to perform the following exercises:

a. Does there appear to be an upward trend in sales?

b. Analyze the nature of the monthly seasonality of tape sales.

c. Does an ad campaign appear to increase sales?

d. Does placing the tape in an end-cap display appear to increase sales?

To analyze Tapedata” to understand Trend and Seasonality:
– You need to use “Year” as a row zone variable and “Sum of Units Sold” in value zone to generate a pivotable to show “Trend”.
– You need to use “Month” as a row variable and “Sum of Units Sold” in value zone to generate a pivotable to show “Seasonality”.

– When working on (c) and (d) questions, you have to use “Average of units” in the Value zone for the pivotable.