KSU Chick Fil A Strategic Analysis Paper and Presentation
Description
Your team will be conducting a strategic analysis of Chick-Fil-A in a global context.
You will be drawing upon the concepts of management strategy and international management to
conduct your analysis. It therefore covers all learning objectives of international management.
Your position is that of a business consultant to the chief executive officer of the company. You
will assume that you have been hired to do a strategic analysis of a company. The goal is to
determine what direction the company should take to expand in the international marketplace
and to make specific recommendations about what the company should do next and why.
You will answer these four questions with a paragraph each:
-What are the main products/services that your firm is offering?
-Which customer segments is your company targeting?
-Provide a summary of the organization’s financial performance.
-If they are in any international markets, what geographic areas/markets does your firm currently
compete?
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