Kennesaw State University International Management Discussion
Description
For this discussion, you will be using the article Hot Mess. This article covers a situation that Nestle encountered in the Indian market. I think it really demonstrates how complicated is issues are when doing business around the globe. Write 3-4 paragraphs on the questions below.
Please discuss:
1 – What mistakes did Nestle make in handling the situation or was their response correct?
2 – Did they miss any specific issues in their responses?
3 – Do you think the organization was organized properly to handle the crisis?
4 – If you had been advising Nestle, what would you have recommended to do?
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