12a)

Read the article herehttp://bi.galegroup.com/essentials/article/GALE%7CA491318581/69288a07da7ead7916850875d66fba2b?u=tihsho_b&id=mindtap and answer the following questions.

Chapter 12 describes how to ask good questions and focuses on how to use scales to measure attitudes. This article shares the results of a Consumer Reports list of the best supermarkets in the country and provides some insight into how the list was compiled.

The article shares a scale that Consumer Reports used to rate and rank 62 supermarkets. Based on the information provided, which of the four types or levels of measurement was used to create this list? Cite reasons for your conclusion.

12b)

When designing a scale, Chapter 12 contrasts global and composite measures. Which type of measure do you think the Consumer Reports scale used to rank supermarkets? Explain why you think so.

13a)

Read the article herehttp://bi.galegroup.com/essentials/article/GALE|A491482613/4fb710485c3d134068b6ee71094f7cbc?u=tihsho_b&id=mindtap and answer the following questions.

Chapter 13 describes how to design data collection forms for communication data. This article summarizes results of a survey conducted by Baskin-Robbins on how parents use ice cream in their parenting techniques.

The focus of the survey was to learn how moms and dads use ice cream differently in their parenting. Because we don’t have details about the sample for this survey, what would have been some important filter questions to ask at the beginning of the questionnaire? Why would it be important to ask some filtering questions?

13b)

Chapter 13 discussed several types of error that can be introduced into a data set. What are some of the survey results in this Baskin-Robbins study that could have been susceptible to some of the errors mentioned in Chapter 13? Share both the survey result and the possible error that could have affected the result.