Johnson & Wales University Corporate Strategy for Lockheed Martin Case Study Questions

Description

Corporate Research– company chose is Lockheed Martin

Lockheed Martin

https://companiesmarketcap.com/lockheed-martin/mar…

Choose any publicly-traded company that begins with the same letter as the first letter in your last name. Then, answer the following questions:

1. List the company name.

2. What is the principal business model of the firm? (How does the firm make most of its profits?)

3. Identify the major strategy of the company. Use specific strategic labels. Does the firm seem to have any longer-term challenging or stretch goals that would serve as its strategic intent?

4. Trace any changes in strategy that you can identify over time. Explain. Use strategic terminology.

5. How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition, or has done so in the recent past?

6. Identify the core competencies that are at the heart of the firm’s competitive advantage. (Remember, a firm will have only one, or at most a few, core competencies, by definition.)

7. What suggestions do you have to improve the firm’s business strategy and strategic position?

8. Is your firm highly vertically integrated? Explain your answer.

9. Use the vertical value chain to identify the corporate strategy of the firm. In other words, where within the industry has the firm chosen to compete?

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