Johnson and Wales University Marketing Effort Evaluation Discussion

Part 3 – Marketing Effort Evaluation

Evaluate this marketing effort based on some of the important concepts covered this term.

1. The Marketing Mix
   1. What components of the marketing mix are employed?
2. Market Segmentation and Target Market
   1. What is the market targeted by this effort?  How do you know?
   2. Were there any other markets effected by this effort? 
   3. Provide relevant demographic data to support your conclusions
3. Consumer Behavior
   1. What consumer characteristics and behaviors are impacted by the effort selected?
4. The Promotional Mix
   1. Which components of the Promotional Mix are employed?