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Johnson and Wales University Five Guys Case Study

Johnson and Wales University Five Guys Case Study

Description

This discussion relates to the Case Study, “Five Guys: Developing a Promotional Strategy for the Future” from Harvard Business Publishing. Please make an initial post! Your initial post should include the following:

  1. Provide a brief summary of Five Guys’ promotional strategy.
  2. You believe that Five Guys should
    1. Continue on their current promotional path. Provide a brief explanation.
    2. Engage primarily in a single form of promotion. Name it and briefly explain why.
    3. Engage in a combination of promotional strategies. Name them and briefly explain why.
    4. MLA 9, Works Cited.

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