James Madison University Cause Marketing Campaign Analysis Paper

1. Choose a team in a professional sport league.

2. Please choose a cause marketing campaign that the team has executed in the past 12 months.

3. Describe the campaign and any events or fundraisers that may have been a part of the campaign.

4. Note any sponsors or athletes involved with the campaign.

5. Explain how the team promoted the campaign. (You may include screen shots as examples.)

6. Explain whether you feel the campaign was a success or not and any possible improvements or changes you would make, if you were a Community Relations Manager for the team.