Iowa State University Coca Cola Advertisement Discussion

Description

In this assignment, you will be analyzing a multimodal text, specifically an advertisement that seeks to capitalize upon mindfulness or motivational strategies. This assignment asks you to deepen your understanding of your chosen subject and evaluate its importance and effectiveness.

For this assignment, you will select one of the advertisements found in some photos ?I upload- the coke one?to analyze. What is the purpose of this communication? Who is the target audience? Ultimately, you will evaluate this communication for how successful it is at achieving its purpose, using the criteria for analyzing multimodal texts on pp. 357-359 of The Concise St. Martin’s Guide to discuss how the modes work together to create meaning for the target audience.

Rhetorical situation and genre features

As you practice analyzing an advertisement, you will practice multiple important communication and writing skills:

Determining the rhetorical context (author, audience, purpose) for a communication
Analyzing why particular design features were used
Evaluating the effectiveness of a design
Conducting research and integrating secondary sources in your writing

Learning Challenges

CO3: Read, interpret, and understand a variety of texts.

CO4: Match expression to situation and audience (mode/media/genre/organization/language choice and usage).

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