1. Answer questions in “Your Opinion Counts” 

– A shortage of entry-level employees is a major concern of many hotel GMs.  To the extent currently, employed staff members can be retained, there is less needed to recruit new employees.  List three specific activities that you, as a GM, can undertake to help reduce the employee turnover rate. 

– Many jobs in one hotel are similar to those in another. Assume that the compensation including benefits in your hotel and that of a nearby competitor were identical. Identify three features you as a GM could ensure existed in your hotel to make your property competitive with the other potential employer. 

OR

2. Answer questions in “Your Opinion Counts”

– Some GMs measure their own effectiveness using primarily ADR, while others prefer to evaluate their effectiveness by the occupancy rate generated.  More recently, RevPAR has become the standard by which the effectiveness of a hotel’s management team is evaluated.  Describe at least one strength and one weakness of each of these approaches.  Are all three measures still useful? Would you as a GM, use RevPAR as your exclusive measure of effectiveness? Why or why not? 

– Many hotels experience difficulty when establishing credit policies. List five factors you believe would be important when determining whether to offer credit terms to a new client in your own hotel.  Explain your reason for choosing each factor.