I have a dropbox due tonight and I am in need of an explanation.

Respond to all of the following questions and submit your document to this folder. For this and all dropbox assignments, remember to refer to general marketing concepts as well as digital marketing concepts.  Also, cite all sources used, whether it is the textbook, a website, lecture, video or course material, etc.  Use quotes for direct material taken. 

Part 1

Choose an organization. Identify and list 2 popular digital marketing methods that you would recommend for that specific organization.  Summarize each of the 2 methods.  (See the chapter’s titles of the textbook for examples of methods.  For example: ‘email marketing.’) 

How could that organization specifically use those two methods to better their marketing efforts?  Be specific.  (It is not sufficient to say that Coca-Cola can use social media marketing to get more customers – this is too general).       

Discuss any ethical considerations in the digital marketing methods you chose, in the context of that organization’s use of them.

1. Part 2
2. Find a website that interests you.  Discuss the three concepts of “Traffic,” “Conversion,” and “Revenue” from chapter 1 as they relate to that website.  For example, for “Conversion,” is the website operator doing a good job of converting website visitors?
3. Refer to the Dropbox tab of the Assignment Overview page for general assignment instructions.Criteria