Hospitality Question
Question Description
I’m working on a hospitality writing question and need guidance to help me learn.
Please watch the movie Selling Australia, then answer the following questions:
What is Australia’s brand? Please describe how they position their island nation and it’s tourism offerings for foreigners.
How do Australians see Australia (brand identity)?
- How was Australia being positioned and marketed to different target markets (Asia, Europe, America)?
- What was the image international travelers have of Australia? Where did that image come from (what image formation agents)?
- Who was used in the campaign to be a spokesperson, why?
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