Community Benefit vs. Organizational Benefit

Perhaps you have been to a health fair sponsored by a local hospital in your community. Who benefits from such an effort? When you or your neighbors are screened for signs of illness (hypertension, for instance) or learn about available services, clearly the promotion benefits you, but what about the hospital? Having its name associated with “community service” benefits the organization. Any patients and/or clients the institution attracts may also result is some financial benefits.

Social change is at the heart of Walden’s mission, therefore, in this Discussion, you will identify examples of promotion for social change in your community and analyze whether the promotion benefits the community, the organization, or both.

To prepare for this Discussion:

• Review this week’s Learning Resources.
• Identify two (2) local healthcare providers: one (1) should be with a for-profit and one (1) should be with a not-for-profit organization. Identify an example of each organization’s effort in promoting a service or services as a form of positive social change.

Post a comprehensive response to the following:

• Describe how each organizations’ efforts in promoting a service fosters positive social change in the community.
• Describe how each organizations’ social change efforts benefits the organization. How does each organization’s promotion benefit the community? How does it benefit the organization?
• Based on the promotion of each organization, are the interests of the community and the interests of the organization harmonious or are they in conflict? Explain.
• How may a non-profit organization be less able to launch a bigger, more professional, more impressive and more visible promotion than a for profit and how might that type of promotion impact the community?

Resources:

Harris, J.M. (2017). Healthcare strategic planning (4th ed). Chicago, IL: Health Administration Press

• Chapter 9, ” Phase 4: Transition to Implementation” (pp. 183-204)
• Chapter 10, ” Annual Review and Update ” (pp. 209-228)
• Chapter 13, ” Future Challenges for Strategic Planners” (pp. 279-290)

Agency for Healthcare Research and Quality (2018). Promote your healthcare quality report to consumers. AHRQ. Retrieved from https://www.ahrq.gov/talkingquality/distribute/promote/index.html

Burns, S. (2019, March 27). How to create a strategic plan for your business. Forbes. Retrieved from https://www.forbes.com/sites/stephanieburns/2019/03/27/how-to-create-a-strategic-plan-for-your-business/#1f5a38c0f4d1

Jones, D., Ballard, J., Dyson, R., Macbeth, P., Lyle, D., Sunny, P., Thomas, A., & Sharma, I. (2019). A community engaged primary healthcare strategy to address rural school student inequities: A descriptive paper. Primary Health Care Research & Development, 20(e26): 1-6. doi: 10.1017/ S1463423618000907

Jeffs, L., Merkley, J., Sinnno, M., Thomas, N., Peladeau, N., & Richardson, S. (2019). Engaging stakeholders to co-design an academic practice strategic plan in an integrated health system: The key roles of the nurse executive and planning team. Nursing Administration Quarterly, (2), 186-192.

Machicao, C., and Forbes Agency Council (2018, January 3). How to cure boring healthcare advertising. Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/how-to-cure-boring-healthcare-advertising/?sh=25b5251c75cb