This journal is your opportunity to conduct some preliminary research on a final project topic: an organization and a specific product or service that your strategic marketing proposal will promote. For examples of healthcare products or services that you may use for your final project, review pages 71–91 of your textbook

Use the Module One Journal Worksheet Word document to complete a profile on the organization and to identify a marketing opportunity that you intend to pursue.

To complete this assignment, review the Module One Journal Guidelines and Rubric PDF document1—————–

PART TWO:

In this discussion, you will have the opportunity to explore marketing strategies that are specific to healthcare. To begin, introduce yourself to your classmates and instructor. Briefly discuss your background, describe your professional goals, explain what you hope to gain from this course, and share what you enjoy doing in your free time.

Then, read Case Study 2.1 in Chapter 2 of your textbook and reflect on what you know about marketing and the concepts presented in the module in responding.

RMC deemed the campaign a success but was not able to specifically determine which promotional techniques had the most impact. To continue your initial post, discuss what you think prompted RMC to invest the time and resources to develop and promote this service line. From among the marketing techniques employed, which do you think would have been most effective in reaching the target population? Support your response by citing fundamental marketing concepts presented in your assigned readings.

In your response posts, respond to peers who selected a different marketing technique than you did in your initial post. Explain why you think the technique you selected in your initial post was more effective in reaching the target audience. Or describe how your peers’ posts helped you to understand how a different technique might be more effective.