HBS Attract a Bigger Audience Should Be Implemented Analysis

Question Description

I’m working on a management question and need a sample draft to help me learn.

Q.1 Hand draw a simple chart for the following data tables to answer the question. A magazine wants to know if the pandemic has affected the number of subscribers to their e-mail newsletters over time. They have this data (numbers are in 100K)

Year	End of Q1	End of Q2	End ofQ3	End of Q4
2018	102.8	102.9	102.9	103
2019	103	105.9	107.4	106.5
2020	105.9	105.9	105.9	105.8
2021	105.4	104.6	104.1	103.5

Q2. How might you track each of the following if done online:

I want customers to

-Watch a video

-Subscribe to a channel

-Subscribe to a service

-Make a purchase

-See an ad

-Develop an attitude towards me or my product

-Share about me online

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