Many  healthcare organizations use surveys to collect data for conducting  marketing research. To be effective, however, surveys must be carefully  designed and adequately validated, and administered. If consumers do not  understand the survey questions or why they need to answer them, the  resulting data will not help organizations in their marketing efforts.  For this assignment, you use the best practices of survey design to  create a patient satisfaction survey. 

To prepare:

Consider  that you work in the healthcare marketing department of a major  healthcare organization. The chief marketing officer of the organization  has asked you to conduct market research on patient service  satisfaction. You have been instructed to create and administer a  patient satisfaction survey. With this in mind, consider the types of  questions you might ask patients, how you might administer the survey,  and challenges during data collection.

The Assignment

Part I:

Using best practices of survey design, create a 15-question patient satisfaction survey.

Note: The survey questions must be closed-ended.

Part II:

Then, write 1–2 pages that address the following:

• Why did you write the particular questions that you wrote?
• How do you plan to administer the survey? 
• What challenges do you anticipate during data collection and reporting?