George Washington University Airbnb Business Case Study & Presentation

The case study is for Airbnb, please write 3 or 4slides for the powerpoint about questions a,b,c. and also please help me write a speech about these slides.

Here is instructions:

assume that you lead the company’s communication department. A new CEO was just hired, and your team was asked to put together and deliver a presentation to bring them “up to speed.” Specifically, the CEO is looking for:

• Realistic state of the business
• Identify potential issues and risks
• Provide recommendations to improve corporate reputation

1. Research and analyze the company’s potential issues and risks. It will be helpful to consider:
   1. What factors will impact the industry in the short- and long-term? (I.e., legal, political, economic)
   2. What issues or factors will affect the company?
   3. What events and information will need to be disclosed?

OTHER INFORMATION

• You should utilize the company’s website, especially their investor relations sections
• For financial data, it will be helpful to use published reports, such its 10-K.
• Your recommendations will be evaluated on the quality of the team’s analysis and strategic thinking. You will NOT be evaluated on how closely your recommendations mirror the company’s actual strategies and direction.