Fordlandia Discussion
Description
Outside research is required to complete this assignment. Your answer should be based upon your selection of three questions listed below.
The “Fordlandia” topic was selected as it shows how ventures into international business will not prosper if a failed strategy is being executed.
Questions to select from (be succinct but thorough and justify your position completely):
- What was the top management goal of Henry Ford that justified this initiative?
- What two key aspects about setting up Greenfield operations in a foreign country failed for this venture?
- What two decisions relating to International Business should have been done differently for this initiative to be successful?
- What type of international market entry did Ford attempt to use?
- What was the primary reason of why “Fordlandia” failed?
- If you were a worker at “Fordlandia” and native Brazilian, what would be your top two complaints?
- What alternatives did Ford have to “Fordlandia” to achieve the same goals?
- What was the impact Brazilian culture on the Americans working at Fordlandia?
- How could Ford have properly led and motivated the Brazilians based on their culture?
- Is Fordlandia an example of “Escalation of Commitment”?
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