Duke University Social Media Essay

I’m working on a marketing writing question and need support to help me learn.

I need to analyze the person’s efforts to build brand equity via social, print, or TV media using the following questions and activities as a guide:

– What specific activities does the person engage in via social media to build his or her brand?

– How does the person use other forms of communication to build their brand? How do they generate publicity?

– Give a potential strategy for how you can use social media or other methods to build your personal brand

– Briefly summarize how social media or bad publicity can potentially harm the public figure discussed earlier or your own personal brand. Provide Examples