CSUN Identifying and Analyzing a Social Media Crisis Questions
Question Description
I’m working on a marketing discussion question and need an explanation and answer to help me learn.
A social media crisis is any social media activity that can hurt a company’s reputation or ability to conduct business.
Instructions
- Find an example of a company or brand that has encountered a social media crisis.
- In 500 words or less, or a video recording, provide the following:
- What is the company?
- What was the crisis? Include pictures if available
- How was the crisis identified?
- How did the company respond to the crisis?
- How long did it take to respond to the crisis?
- Was the response received well by the public? If not, how could the response be improved upon?
- Could the crisis have been avoided? If so, how?
- What steps can the company take to prevent a future crisis?
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