CSU Pricing Strategies of B2B Marketing in the Chemical Industry Case Study
Description
Research the pricing strategies of a B2B firm in the chemical industry. The text book is Brennan, R., Canning, L., & McDowell, R. (2020). Business-to-business marketing (5th ed.). SAGE. The link for download https://book4you.org/book/19127023/8e06d9. Review the theoretical pricing strategies discussed in Chapter 12 of the textbook, and apply them to the company you have chosen.
After providing a brief overview of the company, please include the information below in your assignment.
1. How does the pricing process within your researched company operate?
2. Based upon your research, what product pricing strategies, which were described in Chapter 12 of the textbook, do you believe the company is using?
3. How does the pricing portion of the marketing mix influence the elements of product, place, and promotion? Use the company to support your discussion.
4. What would you recommend to this company with respect to its pricing strategies? Include a discussion around the potential ethical implications of executing your recommended pricing strategies.
5. Describe how business ethics intervene in the pricing strategies.
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