write a summary and critique of a book about consumer behavior. See attachment for the list of books.  You must answer the following questions in your book review:

• What are the key points of this book?
• Has the author presented any new or interesting ideas? What are they?
• How do the ideas in this book relate to other things you have read in any of your other business classes?
• Is this book helpful for managers? How?
• Is this book helpful for business students? How?
• Would you recommend this book? To whom would you recommend it?
• What is your overall opinion of this book?

Important: Use the above questions as headings in your report. You must address each point.