Computer Science Data Mining Data Analysis Project

Description

You will analyze the data set (posted here) using any available algorithms to discover patterns, trends, and information on customer behavior and demographics. This information will be used to design new programs or marketing strategies for senior leaders at Zappos. You will be required to (1) show and interpret your analysis of the data and (2) use your analysis to describe the new programs or marketing strategies you will be proposing.The deliverables for this project are described below:Analytic Plan: Provide a written analytical report that walks Senior Leaders through your analysis of customer behavior and the new programs/marketing strategies that you will be proposing. In other words, your Analytic Plan should include:Documentation of data analysis and resultsProvide the working process streams demonstrating how the data are used, what algorithms are used, and the ultimate outputInterpretation of all outputs and how these outputs help in your design of the new programs/marketing strategiesNew programs/marketing strategies you are proposingThe value it will provide to the customerHow the data will be used in creating and implementing the programs/marketing strategiesHow the customer will interact with the programs or benefit from the marketing strategiesHow the company will benefit from the new programs or marketing strategiesVisual representations of your new programs/marketing strategies including diagrams showing process flow and/or mock-ups of interfaces

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