Compare and contrast how JetBlue managed its growth as compared to the J. Peterman Company

Description

Read the articles below and answer the question below in a paragraph. Also respond back to three peers from the attached file. You could use the attached answers as reference and come up with something similar.

Peterman, J. (1999). The rise and fall of the J. Peterman Company. Harvard Business Review, 77(5), 59-59.
Salter, C. (2004). And now the hard part: Can JetBlue make the Leap from popular (and profitable) niche airline to major player without losing its soul?. Fast Company, 66-75.
Read the required readings above and discuss the following prompt:

o Compare and contrast how JetBlue managed its growth as compared to the J. Peterman Company. (minimum 100-120 word count)

o Answer the above prompt, consider the following:

K– Know- What did I previously KNOW about growth management? What experience do I have with it?

L– What have I LEARNED so far about growth management from the readings I did not know before?

W– Want to Know – What more do I WANT to know about growth management?

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