CMU MKT Promotion Essentials Discussion
Description
TOPIC : Promotion Essentials
Discussion Thread 1 (initial post due Wednesday for full credit)
Discuss the role and key types of digital marketing in communicating value to customers.
Discussion Thread 2 (two responses)
Comment on two other students’ initial responses, and add specific recommendations on what they should add, modify, and delete from their responses to make their responses even better and more compliant with the grading criteria). (Due Sunday for full credit).
PROFESSOR’S GUIDANCE FOR THIS WEEK’S LE:
The Internet has redefined the relationship between organizations and customers. As access to the Internet has grown and a wide range of Internet access points has proliferated, digital marketing has become a critical component of promotional strategy.
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