CHS Marketing TripAdvisor Marketing Strategy Analysis
Description
Marketing Analysis
Write an analysis of a business or non-profit business’s marketing strategy.
Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?)
Identify all of their paid assets: sponsored posts, advertisements (radio, video, magazine, newspaper, web). Analyze the paid media: What is the brand selling? Are there references to those items in its owned media?
- Find examples of earned media about the brand: articles, reviews, etc. Is it positive or negative? What are the differences between how the brand presents itself and how it is seen by others?
- How could the brand improve its content marketing strategy? If its earned media doesn’t align with its owned/paid media, what could be done differently? If there is a lot of paid media, how could it boost its earned media? Does the brand need more owned media so that people don’t always feel like they’re being sold to?
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