California Miramar University Walmart Marketing & Management Discussion

I’m working on a business project and need a sample draft to help me learn.

Draft means gathering whatever you have found so far for different sections of your paper. The next step would be organizing and formating the draft and submitting the final research paper in week 8.

Submitting the draft has many advantages for you and the best would be getting your professor feedback on it before submitting the final version. The more detailed the draft you submit, the more detailed feedback you get.

The Outlines are attached below.

o Company Name

o Marketing & Management

o Impact

o Brand Story

o Value

o Market

• Market Segments
• Target Market
• Brand Positioning
• Marketing Mix

o Market Messaging

o Marketing Media

o Strategy

• Marketing Goals & Objectives

o Decision Making & Behavior

• Metrics
• Needs Recognition

o Business & Market

• Key Customer Assumptions
• Market Analysis

o Product Planning

• Product Life cycle

o Communication

• Integrated Marketing Campaign

You can find the grading rubric for the final research paper in the following link:

Research Paper Grading Rubric

Title Justification

Please upload your Title Justification here.
List the name of the company that you will submit a market analysis on for your final paper, and why you chose that company.
You only need to submit the company name now, however, when you complete the final paper your Market Analysis will include:
o Company Name
o Marketing & Management
o Impact
o Brand Story
o Value
o Market
Market Segments
Target Market
Brand Positioning
Marketing Mix
o Market Messaging
o Marketing Media
o Strategy
Marketing Goals & Objectives
o Decision Making & Behavior
Metrics
Needs Recognition
o Business & Market
Key Customer Assumptions
Market Analysis
o Product Planning
Product Life cycle
o Communication
Integrated Marketing Campaign