California Baptist University Procter and Gamble Business Case Study

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Review the following:

• HBS. Managing with Analytics at Procter & GamblActions

1. Provide an analysis of the business case. Research about the following topics and use them to support your answer. (Use at least 3 of the 5 topics).
2. Cannibalization
3. Customer Lifetime Value
4. Market Share
5. Product Development
6. Customer Segmentation