BU Marketing Achieving Firm Satisfaction Targets Discussion

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BU Marketing Achieving Firm Satisfaction Targets Discussion

Bethel University, Business Finance

BU Marketing Achieving Firm Satisfaction Targets Discussion

Question Description

I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

Of the two types of customer expectations, adequate performance expectations fluctuate the most.

Describe a situation that would cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance.
What might a firm do in this situation to achieve its satisfaction targets?
Support your post with scholarly RESEARCH on product performance expectations.

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