BU Marketing Achieving Firm Satisfaction Targets Discussion

I’m working on a marketing multi-part question and need an explanation and answer to help me learn.

Of the two types of customer expectations, adequate performance expectations fluctuate the most.

• Describe a situation that would cause adequate expectations to increase, thereby narrowing the width of the zone of tolerance.
• What might a firm do in this situation to achieve its satisfaction targets?
• Support your post with scholarly RESEARCH on product performance expectations.