Brands Leveraging Social Media Influencers

There are many benefits for brands who leverage influencer marketing. Such benefits include:

• Increased exposure
• Brand awareness
• Improved search ranking
• More credibility
• Effectively reach a target market
• New leads
• Sales/conversions

Instructions 

• Find a company or brand that has created and deployed an influencer marketing campaign.
• Create PowerPoint presentation and include the following:
  • Name of the company or brand
  • Number of followers for the company or brand
  • The influencer they partnered with (name, profession, number of followers)
  • Describe the influencer’s marketing campaign, its objective, the main message of the campaign, the target audience, campaign goals, the social media platforms leveraged and any other details of the campaign.
  • Include post images and content from the campaign.
  • What were the results of the campaign? Did followers increase? Did sales increase? Did brand mentions increase? List any and all results available to you.
  • After summarizing the campaign, answer the following questions:
    • Do you feel that the influencer selected for the campaign matched well with the brand and the brands target audience? Explain why or why not.
    • Evaluate the quality of the content for the campaign.
    • Do you feel that the campaign was credible or authentic? Explain why or why not.
    • Do you feel that the campaign was effective in achieving its goals? Explain why or why not.