Boston University Entertainment Industry in Thailand Analysis

You’re asked to continue to conduct research on the media and entertainment landscape of Thailand. The final paper, comprising the midterm and final, shall be a comprehensive analysis of the media landscape of the country.

In the midterm you were asked to provide:

1) Background: brief history of the development of the country’s entertainment industry and

key economic, political and cultural characteristics

2) Entertainment landscape; overview of the present-day government agencies, policies and

regulations that shape the workings of the entertainment industry; description of the major or

key public and private corporations that produce, distribute and exhibit entertainment content,

nationally, regionally and trans-nationally

3) A case study (of a specific local/regional entertainment product or practice or platform).

In the final exam, please discuss:

4) The international dimensions of the country’s entertainment industry. For example, analyze

the cross-border links and connections (i.e. equity and treaty co-productions and distribution),

key import-export markets (i.e. major trans-national entertainment importers and exporters)

and what, if anything, could the country do to promote the international distribution of its

media artifacts.

5) The digital transformation of the media entertainment landscape: discuss the impact of the

digital revolution on the country’s entertainment industry, analyzing changes in entertainment

media content, delivery platforms and business models in the new digital landscape.