Subliminal Messaging or Clever Design

The answer for the question is about 200 words. I’ll send you two examples later, and then I’ll ask you to write two 100-word responses

Today, a brand’s logo has to speak to viewers on multiple levels. Not only is the designer tasked with creating a unique, relevant, memorable logo that will transcend time, often he/she is asked to incorporate marketing tactics into the design. These marketing tactics, though subtle, require the designer to manipulate shapes in order to convey a hidden message to the viewer.

Below are examples of logo designs that incorporate marketing devices:

FedEx has hidden an arrow in the negative space between the “E” and the “x.”
The arrow conveys a message of expedience and moving forward.

Amazon has added an arrow from the “a” to the “z.”
The placement of the arrow conveys a message that they have anything anyone
would want or need. The arrow also creates the image of a smile.

Tostitos has altered the letters “t” and “i” to resemble
two people and a bowl of dip and a chip.
The alteration of the letters conveys a message of
enjoying chips and dip with friends and family.

Wendy’s has hidden the word “mom” in Wendy’s collar.
The word “mom” conveys a message of being home and
enjoying food like mom would make.

Jack in the Box has hidden an ichthys in the placement
of the “o” and “x” in their old logo.
What message does this religious component convey about the brand?
Or, is it simply a fish representing an item offered on their menu?

What do you think?

1. Are these visual designs created to subliminally convey the companies’ core values? Or, are these visual designs created to manipulate the marketplace through subliminal messaging? Explain your view.
2. In either case, is it ethical to design subliminally? Why or why not?
3. Is there any Bilble scripture to support your view？