Banshee Bicycle Collection Marketing Plan Outline

Description

A thorough outline should encompass what strategies you would put in place for your Bike company based off of what you learned in the class and the results of your quarterly decisions in the simulation.

A sample outline is listed below, it’s important to explain each topic heading with a series of bullet point sentences/phrases. The goal is to create a detailed outline for me to understand your thought process for year three without having to submit an academic paper.

I. Executive Summary

II. Situation Analysis

A. Internal Environment

B. External Environment

III. SWOT Analysis

A. Strengths

B. Weaknesses

C. Opportunities

D. Strengths

IV. Marketing Goals and Objectives

V. Marketing Strategy

A. Primary Target Market

B. Product Strategy

C. Pricing Strategy

D. Distribution/Supply Chain Strategy

E. Integrated Marketing Communication (Promotion Strategy

VI. Marketing Implementation

A. Structural Issues

B. Tactical Marketing Activities

1. Product Activities

2. Pricing Activities

3. Distribution/Supply Chain Activities

4. IMC (Promotion) Activities

VII. Evaluation and Control

A. Formal Controls

B. Informal Controls

C. Marketing Audits

D. Implementation Schedule and Timeline



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.