AUST Week 10 Marketing Benefits of In Store Shopping Discussion

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AUST Week 10 Marketing Benefits of In Store Shopping Discussion

American university of Science and Technology, Business Finance

AUST Week 10 Marketing Benefits of In Store Shopping Discussion

Question Description

I’m working on a marketing discussion question and need an explanation and answer to help me learn.

Chapter Reading: Read Ch-17 “Retailing and Omni-channel Marketing” from the text book- Dhruv Grewal and Michael Levy (2020) “Marketing” (8th Edition). McGraw-Hill Education.
Video Link: Watch the following video.

Discussion Question:

Discussion Question #1: Which benefits of in-store shopping are related to the appeal of the “treasure hunt” discussed in the video?

Nordstrom Rack: Retail Strategy

https://www.viddler.com/embed/fd437bba

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