AUST Marketing Question for Company Spotify Discussion

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AUST Marketing Question for Company Spotify Discussion

American university of Science and Technology, Business Finance

AUST Marketing Question for Company Spotify Discussion

Question Description

I’m working on a marketing question and need an explanation and answer to help me learn.

What are your chosen company’s marketing folks currently doing to leverage the four types of Content Marketing: Paid, Owned, Earned & Shared? Pick an existing product or service the company is marketing currently. Do the following:

Who do you think is the target market? Describe what you think

Please identify and link us to TWO of the four identified types of Content Marketing: Paid, Owned, Earned, Shared.. (provide a link for each).

Does this strategy link up with the target market you identified? Why or Why not?

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