AUST Apparel New Product Item Questions
Description
Describe one new product item that you will create for a chosen ASG product line.
Describe the market segmentation and target markets in terms of demographics, geographics, and behavioral segmentation or psychographics.
- Explain the brand positioning for the product.
- Provide all the product qualities (i.e., the 1st of the 4 Ps), attributes, packaging, etc., that will be involved in line with the company’s mission and objectives.
- Provide support for your reasoning.
- Access the required ASG CSR Database
- You may also access as needed:
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