AUMC Five Steps Model Validation Essay

Think about the major innovations that have impacted your life. Use the Internet, talk to friends, coworkers, and family, watch TV, visit websites, or use any other source of information to pick one innovation that you can thoroughly analyze using the five steps model discussed on pages 54-57 in our textbook. Be sure to cover each of the five steps:

(1) Fit: How well does your innovation fit the needs of its target consumer?
(2) Time: How did the timing of your innovation’s launch contribute to its success in the marketplace?
(3) De-bias: List three possible biases that management needed to curb before your innovation was launched.
(4) Act: What action plan was used to bring your innovation to the market for the first time?
(5) Grow: How has your innovation grown since its first day on the market?

I highly suggest that you spend two or three dollars to watch an episode of the Food That Built America3

. The content you need to completely answer this DB is included in any episode you watch. I believe everybody alive in America today ought to watch this TV series to learn how our standard of living was created by the innovators featured. I get the History Channel through Hulu on my Roku TV, but there are many ways to access an episode.