Auburn University Main Campus Pepsi Commercial Discussion
Description
read Chapter 14. You are encouraged to refer to the information provided in the text as you work on this.
1. Look up a video advertisement. It does not need to be an example of a “great” ad. Attach the link for the ad in this assignment. (Please make sure the ad is appropriate for being viewed in the classroom).
2. Identify the type of approach being used:
- Slice of life
- Humor
- Mood/Affect
- Research-based
- Demonstration
- Musical
- Endorser
- Lifestyle
- Fantasy creation
- Animation/animal
3. Is this ad pioneering, competitive, or comparative?
4. Has the firm done an effective job of conveying its message? In a few words, explain why you think so.
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