Auburn University Customer Loyalty Discussion

1.How do you maintain customer loyalty?

1.How does your business compete with e-commerce?

2.How do you feel about using social media to promote your business?

3.What has surprised you the most about consumers and the pandemic?

4.What is the most memorable thing that has happened with one of your customers?

5.What one thing would you change about your customers, if you could?

6.Any other comments you (the retailer) would like to share about the challenges of pleasing your customers?

Personal observations.

A.What did you, as the interviewer, learn from the interview?

B.How would you describe the atmospherics of the business?

C.Other comments?