AU The Packaging Solutions Utilized by A Firm Presentation

Question Description

I’m working on a product descriptions presentation and need an explanation and answer to help me learn.

you are to create a screencast (video) of a sales pitch for a new packaging concept. You can assume I’m the brand manager for this new package, and you are using all the materials we’ve covered in this class to convince me that this is a good idea. You do not have to have a working prototype for this video, but drawn concepts would be helpful. You can assume any product for this package (not a new product, but a new package).

Provide:

1. Background information – stating company history and brand history

2. Marketing research – trends, competition, positioning

3. Target market – demographics, consumer insight, consumer behavior

4. Package design (product image; design elements, shape, colors, package material, size, etc.)

5. Environmental / sustainability issues?

6. Justification that the new package design will work (i.e. research data, surveys, etc).

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