ASU Marketing Sales Management Discussion
Description
* Read the attachment ( Chapter 6 ) then answer the following questions :
1) Although many different kinds of tests exist, their ability to predict sales performance has been weak. How do you account for this?
(2) The sales force at Fire Protection Systems, a manufacturer of fire prevention systems for industrial applications, have been told they will now have to sell small fire extinguishers to the retail market. They have never sold in the retail market, and the company is going up against much larger competitors that have sold in that market for many years. What role problems are likely to occur?
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