Ashford University Spotify Management Case Study

Description

Answer the following discussion questions on the Spotify case:

1) What are significant consumer and industry trends in music streaming that will impact Spotify’s marketing plans for growth? Use case data and information for support.

2) What are Spotify’s most significant sustainable competitive advantages in music streaming? Use case data and information for support.

3) Identify the stage of the Product Life Cycle for the streaming music industry. Use case data and information for support.

4) Use the model for impact analysis of strategic uncertainties we
used many times in class, in combination with your analysis of the
music streaming market from the case and assess the strategic
uncertainties for Spotify. Specifically, identify the level of impact and the immediacy of the strategic uncertainties facing Spotify. Use case data and information for support.

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