Arizona State University Business Plans SWOT Analysis Paper
Description
Identify Strengths, Weaknesses, Opportunities, Threats
Strengths (2 pages)
What internal corporate resources and capabilities give the company a
competitive advantage?
Weaknesses (2 pages)
• What internal corporate factors could derail the company’s success in
achieving its goals?
Opportunities (2 pages)
• What external factors/trends may help the company achieve success
in achieving its goals?
Threats (2 pages)
• What external factors/trends may seriously and negatively affect the
company’s ability to reach its goals?
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