an advertisement
Description
Short Form Comp
Put name, Journal #, and date at the top of the page.
For this Journal, you will write two brief paragraphs about an advertisement. Choose ONE
advertisement from the options your instructor provides (see D2L for images). Each paragraph
should be approximately 100 words.
Paragraph #1 should provide a brief summary/description of the advertisement. What is the
image? Who is the sponsor? How is information arranged? These are some questions you could
consider addressing. Requirements:
• Language should be objective
• Third person point of view should be used
• Descriptions should be specific
Paragraph #2 should provide a brief analysis/reaction to the advertisement. What is the tone?
Does the ad suggest more than its literal meaning? Who do you think the intended audience is?
These are some questions you could consider addressing. Requirements:
• Language may be subjective (opinionated)
• Third or first person may be used
• Explanations should be specific and clear
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